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2018 FIFA World Cup Russia™

Fédération Française de Football
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the  project

LaFourmi has worked with FFF on its entire communications plan for the movement supporting the French national team—“Fiers d’être bleus” (proud to be blue)—in the lead-up to the main event in the soccer calendar.
Everything was considered through the prism of the intense bond between the French and their national team to mobilize, unite, and gather target audiences and stakeholders. This included renewing the strategic approach by focusing communications on the emotions generated by the French team, redesigning the signature identity, and creating a new events communications environment.
An ambitious multi-channel system was implemented over six months, building on key soccer communities and stepping it up with a larger target audience to reach its pinnacle on the Champs Élysées on July 16, 2018.

+3M
fans on social media
22M
spectators for the final
15,000
clubs made aware

Client

Fédération Française de Football

Year

2018

Tasks

Design
Branding
Digital
Social media
CRM
Activation

Award

Grand Prix Stratégie du Sport, Integrated Communication Operations Strategy category: Or

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latest  work

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2018 FIFA World Cup Russia™

Puma

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Paris 7s / Biarritz 7s

Fédération Française de Rugby

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Le sport comme école de la vie

Crédit Agricole

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Positive Football®

UNFP

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PUMA x JAN OBLAK
signature

Puma Global

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Ligue 1 Conforama

LFP

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Ligue 1 Conforama

LFP

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18-19 season

Stade Français Paris

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POWER UP
campaign

Puma Global / France

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Grand Prix d'Amérique

LeTROT

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2018
Longines Masters

EEM

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Grand Prix de France 2018

GIP - Grand Prix de France

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HNA Open de France

European Tour

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18-19 season

Paris Saint-Germain

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Welcome Fans program

AccorHotels

Vignette_projet_LFP_Ligue_de_football_professionnel_Ligue_1_conforama_domino_ligue_2_Coupe_de_la_ligue_professional_league

Competition brands

LFP

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LNB partnership

SFR Sport

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Digital ecosystem

Paris La Défense Arena

Vignette_visuel_ouverture_francaise_des_jeux_FDJ_Championnat_de_france_des_pronos

LFP partnership

FDJ

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IHF Men's World Championship

CO France Handball 2017

Vignette_cas_UNFP_APPLI_FOOTBALLEUR_PRO_Union_Nationale_des_Footballeurs_Professionnels

Digital ecosystem

UNFP

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