Projet_Ouverture_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_equipe_A_federation_francaise_french_rugby

French teams

Fédération Française de Rugby
Scroll

the  project

The French rugby union teams are set for another season of endless possibilities. Despite fluctuating results in men’s, women’s and U20 rugby, their sporting ambitions remain. All sights are set on one major high point: the World Cup in Japan.
The challenge therefore involves creating a structure: inspiring mass enthusiasm for French team matches at a time when men’s rugby union—the main showcase of French rugby—is suffering from dwindling results. With the start of the new season, the aim is therefore to touch fans’ hearts and minds, to rally the French around the national selections, and to make everyone realize that the teams can only win with the unfailing love and support of an entire nation.

LaFourmi issued a battle cry by devising a rallying signature capable of forging a connection. Both in life and on the pitch, when we feel a powerful connection, we never give up and fight tooth and nail to win. Because together we are one… WE ARE RUGBY UNION.
This signature is illustrated by a new visual identity for the French teams for the 18-19 season (rolled out for men’s, women’s, U20, and Barbarians rugby union). Pure and modern graphic codes make references to culture and fashion, which are characteristic of French chic and perfectly in tune with the times. A visual structure puts the spotlight on the game, and demonstrates the unity between the players, teams, and supporters. #NefaisonsXV (we are rugby union) is the guiding thread of a cross-channel image and ticket promotion campaign for the four teams, orchestrated over the season by LaFourmi.

Client

Fédération Française de Rugby

Year

2019

Tasks

Branding
Brand content
Digital
Social media
Ticketing

Projet_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_federation_francaise_french_rugby
Projet_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_federation_francaise_french_rugby
Projet_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_federation_francaise_french_rugby
Projet_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_federation_francaise_french_rugby
Projet_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_federation_francaise_french_rugby

latest  work

Vignette_Projet_Federation_Francaise_Rugby_Paris_Biarritz_sevens_french_rugby

Paris 7s / Biarritz 7s

Fédération Française de Rugby

Vignette_Projet_Project_Credit_Agricole_le_sport_comme_ecole_de_la_vie_V1

Le sport comme école de la vie

Crédit Agricole

vignette_Projet_Positive_Football_Campagne_campaign_Violences_Adil_Rami_#CONTRERLESFRAPPES

Positive Football®

UNFP

vignette_Projet_ouverture_GOAL_OBLAK_Partenariat_PUMA_JAN_OBLAK

PUMA x JAN OBLAK
signature

Puma Global

vignette_Projet_ouverture_MAIN_crazy_fan_Ligue_1_Conforama_LFP_Ligue_de_football_professionnel_professional_league

Ligue 1 Conforama

LFP

vignette_Projet_Ligue_1_Conforama_Ligue_des_talents_LFP_Ligue_de_football_professionnel_professional_league

Ligue 1 Conforama

LFP

Vignette_Ouverture_projet_puma_coupe_du_monde_2018_world_cup

2018 FIFA World Cup Russia™

Puma

vignette_Projet_stade_francais_paris_stade_jean_bouin_2018_l_audace_est_capitale

18-19 season

Stade Français Paris

vignette_Projet_le_13_Puma_Event_POWER_UP_NIGHT

POWER UP
campaign

Puma Global / France

Vignette_projet_le_grand_prix_d_amerique_le_trot_vincennes_hippodrome

Grand Prix d'Amérique

LeTROT

Longines_Masters_vignette

2018
Longines Masters

EEM

Vignette_projet_FFF_fiers_detre_bleus_federation_francaise_french_football_ouverture_champions_monde_coupe_du_monde_world_cup

2018 FIFA World Cup Russia™

FFF

Vignette_GP_2018_GIP_Grand_Prix_de_France_Le_Castellet_F1

Grand Prix de France 2018

GIP - Grand Prix de France

Vignette_HNA_Open_de_France_RolexSeries_visuel_ouverture

HNA Open de France

European Tour

Vignette_Ouverture_Projet_PSG_2018_psg_paris_saint_germain_abonnement_2018_2019

18-19 season

Paris Saint-Germain

Vignette_Ouverture_fft_federation_francaise_french_tennis_mon_roland_garros_de_reve_welcome_fans_accorhotels

Welcome Fans program

AccorHotels

Vignette_projet_LFP_Ligue_de_football_professionnel_Ligue_1_conforama_domino_ligue_2_Coupe_de_la_ligue_professional_league

Competition brands

LFP

Vignette_SFR_Sport

LNB partnership

SFR Sport

vignette_Projet_ouverture_U_Arena_Paris_la_defense_arena

Digital ecosystem

Paris La Défense Arena

Vignette_visuel_ouverture_francaise_des_jeux_FDJ_Championnat_de_france_des_pronos

LFP partnership

FDJ

Vignette_cas_France_Handball_2017

IHF Men's World Championship

CO France Handball 2017

Vignette_cas_UNFP_APPLI_FOOTBALLEUR_PRO_Union_Nationale_des_Footballeurs_Professionnels

Digital ecosystem

UNFP

Newsletter

*Required fields

Thank you!
The message has been sent.