Ouverture_projet_LFP_Ligue_de_football_professionnel_Ligue_1_conforama_domino_ligue_2_Coupe_de_la_ligue_professional_league

Competition brands

Ligue de Football Professionnel
Scroll

the  project

Since January 2017, LaFourmi has assisted LFP with defining and implementing the global multi-year digital strategy for its competition brands (Ligue 1 Conforama, Domino’s Ligue 2 and Coupe de la Ligue), as well as the general digital transformation of LFP.
To rise to this considerable challenge—forming a base of 5 million soccer fans by 2020 and developing in-depth knowledge of each of them— LaFourmi implemented an infotainment strategy that aims to make Ligue 1 Conforama a leading French soccer medium that, by offering exclusive content and services, will be capable of amassing committed and captive mass audiences by itself.

+4M
fans on social media
+40%
web audience
x3
website contents
x4
posts on social media

Client

Ligue de Football Professionnel

Year

Since 2017

Tasks

Identity
Brand Content
Digital
Social Media
Activation
Communication

LFP_Ligue_de_football_professionnel_Ligue_1_conforama_professional_league
LFP_Ligue_de_football_professionnel_professional_league_Ligue_1_conforama_domino_ligue_2_Coupe_de_la_ligue
LFP_Ligue_de_football_professionnel_professional_league_Coupe_cup_de_la_ligue
LFP_Ligue_de_football_professionnel_Ligue_professional_league_1_conforama_domino_ligue_2_Coupe_cup_de_la_ligue

latest  work

vignette_Projet_Positive_Football_Campagne_campaign_Violences_Adil_Rami_#CONTRERLESFRAPPES

Positive Football®

UNFP

vignette_Projet_ouverture_GOAL_OBLAK_Partenariat_PUMA_JAN_OBLAK

PUMA x JAN OBLAK
signature

Puma Global

vignette_Projet_ouverture_MAIN_crazy_fan_Ligue_1_Conforama_LFP_Ligue_de_football_professionnel_professional_league

Ligue 1 Conforama

LFP

Projet_Vignette_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_equipe_A_federation_francaise_french_rugby

French teams

FFR

vignette_Projet_Ligue_1_Conforama_Ligue_des_talents_LFP_Ligue_de_football_professionnel_professional_league

Ligue 1 Conforama

LFP

Vignette_Ouverture_projet_puma_coupe_du_monde_2018_world_cup

2018 FIFA World Cup Russia™

Puma

vignette_Projet_stade_francais_paris_stade_jean_bouin_2018_l_audace_est_capitale

18-19 season

Stade Français Paris

vignette_Projet_le_13_Puma_Event_POWER_UP_NIGHT

POWER UP
campaign

Puma Global / France

Vignette_projet_le_grand_prix_d_amerique_le_trot_vincennes_hippodrome

Grand Prix d'Amérique

LeTROT

Longines_Masters_vignette

2018
Longines Masters

EEM

Vignette_projet_FFF_fiers_detre_bleus_federation_francaise_french_football_ouverture_champions_monde_coupe_du_monde_world_cup

2018 FIFA World Cup Russia™

FFF

Vignette_GP_2018_GIP_Grand_Prix_de_France_Le_Castellet_F1

Grand Prix de France 2018

GIP - Grand Prix de France

Vignette_HNA_Open_de_France_RolexSeries_visuel_ouverture

HNA Open de France

European Tour

Vignette_Ouverture_Projet_PSG_2018_psg_paris_saint_germain_abonnement_2018_2019

18-19 season

Paris Saint-Germain

Vignette_Ouverture_fft_federation_francaise_french_tennis_mon_roland_garros_de_reve_welcome_fans_accorhotels

Welcome Fans program

AccorHotels

Vignette_SFR_Sport

LNB partnership

SFR Sport

vignette_Projet_ouverture_U_Arena_Paris_la_defense_arena

Digital ecosystem

Paris La Défense Arena

Vignette_visuel_ouverture_francaise_des_jeux_FDJ_Championnat_de_france_des_pronos

LFP partnership

FDJ

Vignette_cas_France_Handball_2017

IHF Men's World Championship

CO France Handball 2017

Vignette_cas_UNFP_APPLI_FOOTBALLEUR_PRO_Union_Nationale_des_Footballeurs_Professionnels

Digital ecosystem

UNFP

Newsletter

*Required fields

Thank you!
The message has been sent.