Visuel_ouverture_SFR_Sport

LNB partnership

SFR Sport
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the  project

As a major partner of French basketball, SFR wants to activate its rights to drive brand preference, and recruit and create a database of the users of its various platforms.
– By pre-empting the positioning of media to increase brand credibility with a large audience thanks to the production of exclusive brand content that complements TV.
– By enabling fans to actively participate in the activation program to enhance brand recognition and attachment.
– Last but not least, by guaranteeing continual awareness, the global communications strategy has kept its promises with the presence of a guiding theme and activations for the highlights:
led by tactical digital activations, creation of the player of the month trophy, the Instant SFR Sport after every championship day, a global strategy for the Playoff, live CM animation, creation and management of the global media plan, etc.

1.5M+
views of videos produced
2.1M+
reach
50,000+
fans/followers

Client

SFR Sport

Year

2017-2018 season

Tasks

Digital
Social media
E-influence
CM live
Buying advertising space

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latest  work

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2018 FIFA World Cup Russia™

Puma

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Paris 7s / Biarritz 7s

Fédération Française de Rugby

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Le sport comme école de la vie

Crédit Agricole

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Positive Football®

UNFP

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PUMA x JAN OBLAK
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Puma Global

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Ligue 1 Conforama

LFP

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Ligue 1 Conforama

LFP

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18-19 season

Stade Français Paris

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POWER UP
campaign

Puma Global / France

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Grand Prix d'Amérique

LeTROT

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2018
Longines Masters

EEM

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2018 FIFA World Cup Russia™

FFF

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Grand Prix de France 2018

GIP - Grand Prix de France

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HNA Open de France

European Tour

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18-19 season

Paris Saint-Germain

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Welcome Fans program

AccorHotels

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Competition brands

LFP

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Digital ecosystem

Paris La Défense Arena

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LFP partnership

FDJ

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IHF Men's World Championship

CO France Handball 2017

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Digital ecosystem

UNFP

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