Projet_Project_WEC_FIA_world_endurance_championship_ouverture

19-20 season WEC campaign

FIA World Endurance Championship
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the  project

The FIA World Endurance Championship (WEC) chose the launch of the 2019-2020 season and the 24 Hours of Le Mans in particular to unveil its new visual identity and the advertising campaign for the challenges.
Seven years after its launch, the WEC is preparing for the upcoming season with numerous sporting developments providing a real opportunity for the championship to strengthen its image and the attractiveness of its brand among the target population (partners, teams, media and spectators). Having previously been involved with the launch of the championship in 2012, the Leroy Tremblot agency helped the WEC with this new strategic mission. To this end, it designed a very distinctive and versatile brand territory that can be applied to different environments specific to a world championship. Owing to its flexibility, the new territory could remain in place for several seasons. To ensure harmony in terms of messages, the WEC logo has been given a makeover. For its part, LaFourmi agency has enhanced the new branding with a graphically powerful campaign that draws on the brand’s new hallmarks and the colours on the flags belonging to the host countries for the 8 championship events (Bahrain, Belgium, Brazil, China, United States, France, Great Bretain et Japan). Branding and communication in total synergy serve to ensure the correct message and identification of the person when speaking.

Client

FIA World Endurance Championship

Year

2019

Tasks

Visual identity
Brand territory
Graphic charter
Communications campaign
Promotional campaign
Brand content

Projet_Project_WEC_FIA_world_endurance_championship_KV
Projet_Project_WEC_FIA_world_endurance_championship_CHARTE_charter
Projet_Project_WEC_FIA_world_endurance_championship_habillage_print
Projet_Project_WEC_FIA_world_endurance_championship_habillage_branding_2
Projet_Project_WEC_FIA_world_endurance_championship_habillage_identite_identity
Projet_Project_WEC_FIA_world_endurance_championship_habillage_branding
Projet_Project_WEC_FIA_world_endurance_championship_affichage_poster
Projet_Project_WEC_FIA_world_endurance_championship_KV_barcelone
Projet_Project_WEC_FIA_world_endurance_championship_KV_silverstone
Projet_Project_WEC_FIA_world_endurance_championship_KV_fuji
Projet_Project_WEC_FIA_world_endurance_championship_KV_shanghai
Projet_Project_WEC_FIA_world_endurance_championship_KV_bahrain
Projet_Project_WEC_FIA_world_endurance_championship_RS_social_network_3
Projet_Project_WEC_FIA_world_endurance_championship_intersticiel

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