Welcome Fans program
As part of its “Welcome Fans” FRM program, AccorHotels wants to activate its status as a partner of Roland-Garros to give its community an extraordinary experience, recruit new fans, and drive brand preference.
LaFourmi designed an immersive digital experience that offers an exceptional adventure and a total “à la carte” experience to win over and convert a priority target market: millennials. A day at Roland-Garros with the outfit, VIP, and concert of their choice at the AccorHotels Arena.
LaFourmi is helping AccorHotels to design and roll-out this activation with a unique editorial and graphic approach, a large-scale social media and e-influence activation and, last but not least, the field organization of winners’ dream days.
Grand Prix Stratégies du Sport 2017, Digital Marketing – digital strategies category: Silver