Visuel_ouverture_Longines_Masters

2018 LONGINES MASTERS

EEM
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the  project

How to position and promote an event that eschews the norms of the traditional international equestrian world?
How to communicate the global experience dimension that combines sport, culture, lifestyle, and art of living? How to reach a larger audience across three continents?
Pop-inspired elegance, daring, modernity, and mould-breaking were the keywords of the communications concept and positioning devised by LaFourmi.
– Conveyed by the brand signature: “Feel the vibe, enjoy the ride.”
– Conveyed by a creative design in partnership with young artist Selman Hosgör.

Client

EEM

Year

2018

Tasks

Branding
Brand platform
Art direction

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latest  work

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2018 FIFA World Cup Russia™

Puma

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19-20 season WEC campaign

FIA World Endurance
Championship

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Paris 7s / Biarritz 7s

Fédération Française de Rugby

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Le sport comme école de la vie

Crédit Agricole

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Positive Football®

UNFP

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PUMA x JAN OBLAK
signature

Puma Global

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Ligue 1 Conforama

LFP

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Ligue 1 Conforama

LFP

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18-19 season

Stade Français Paris

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POWER UP
campaign

Puma Global / France

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Grand Prix d'Amérique

LeTROT

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2018 FIFA World Cup Russia™

FFF

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Grand Prix de France 2018

GIP - Grand Prix de France

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HNA Open de France

European Tour

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18-19 season

Paris Saint-Germain

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Welcome Fans program

AccorHotels

Vignette_projet_LFP_Ligue_de_football_professionnel_Ligue_1_conforama_domino_ligue_2_Coupe_de_la_ligue_professional_league

Competition brands

LFP

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LNB partnership

SFR Sport

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Digital ecosystem

Paris La Défense Arena

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LFP partnership

FDJ

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IHF Men's World Championship

CO France Handball 2017

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Digital ecosystem

UNFP

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