For the third year running, marked by the arrival of new Chinese naming sponsor HNA in 2018, LaFourmi has helped the European Golf Tour define its global communications strategy in order to grow the tournament’s audiences and ticketing revenue.
The new brand platform—which promises the chance to escape—and a new, entirely French communications territory have directed the whole creative and operational strategy. They were implemented on a 360° basis across the editorial line, social media strategy, roll-out of creative media, CRM, digital media performance plan, and more.