France_Handball_2017_ouverture

IHF Men's World Championship

Comité d'Organisation France Handball 2017
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the  project

How to make the 25th World Championship the sport event of 2017, while establishing French handball as a major sport?
Debuted in January 2015, LaFourmi offered a communications strategy based on an ambitious brand platform: “Phenomenal Handball”
LaFourmi has gradually upscaled this platform by designing, orchestrating and coordinating multiple 360  features and activations:
– Increasing the appeal of the brand, creating major enthusiasm in France and worldwide
– Rallying, involving and enlisting all target audiences and stakeholders
– Growing revenue sources through ticketing promotion
– Creating an exceptional event experience that extends beyond the realm of sport
– Passing on, ultimately, recognized heritage to FFHandball

500,000
tickets sold
560M
people reached (in 176 countries)
12M+
views of videos produced
190,000
fans, followers and subscribers

Client

Comité d’organisation France Handball 2017

Years

2015/2017

Tasks

Design
Branding
Digital
Social media
CRM
E-influence
Ticketing

Awards

Grand Prix Stratégie du Sport, Global Communications Operation category: Gold
Grand Prix Sporsora, Rights Holder Strategy category: Gold

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French teams

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Grand Prix d'Amérique

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European Tour

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Welcome Fans program

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Competition brands

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LNB partnership

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LFP partnership

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Digital ecosystem

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