How to make the 25th World Championship the sport event of 2017, while establishing French handball as a major sport?
Debuted in January 2015, LaFourmi offered a communications strategy based on an ambitious brand platform: “Phenomenal Handball”
LaFourmi has gradually upscaled this platform by designing, orchestrating and coordinating multiple 360  features and activations:
– Increasing the appeal of the brand, creating major enthusiasm in France and worldwide
– Rallying, involving and enlisting all target audiences and stakeholders
– Growing revenue sources through ticketing promotion
– Creating an exceptional event experience that extends beyond the realm of sport
– Passing on, ultimately, recognized heritage to FFHandball