Since January 2017, LaFourmi has assisted LFP with defining and implementing the global multi-year digital strategy for its competition brands (Ligue 1 Conforama, Domino’s Ligue 2 and Coupe de la Ligue), as well as the general digital transformation of LFP.
To rise to this considerable challenge—forming a base of 5 million soccer fans by 2020 and developing in-depth knowledge of each of them— LaFourmi implemented an infotainment strategy that aims to make Ligue 1 Conforama a leading French soccer medium that, by offering exclusive content and services, will be capable of amassing committed and captive mass audiences by itself.