


Competition brands
Ligue
de Football
Professionnel
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the project
Since January 2017, LaFourmi has assisted LFP with defining and implementing the global multi-year digital strategy for its competition brands (Ligue 1 Conforama, Domino’s Ligue 2 and Coupe de la Ligue), as well as the general digital transformation of LFP.
To rise to this considerable challenge—forming a base of 5 million soccer fans by 2020 and developing in-depth knowledge of each of them— LaFourmi implemented an infotainment strategy that aims to make Ligue 1 Conforama a leading French soccer medium that, by offering exclusive content and services, will be capable of amassing committed and captive mass audiences by itself.
+4M
fans on social media
+40%
web audience
x3
website contents
x4
posts on social media
Client
Ligue de Football Professionnel
Year
Since 2017
Tasks
Identity
Brand Content
Digital
Social Media
Activation
Communication



