


Ligue 1 Confo- rama

the project
We all know a soccer fan. But some of them take their passion to a whole other level. It’s these supporters who are being targeted by LFP and Canal+’s J+1 show, who have launched the CrazyFan Challenge, a web-to-TV sport entertainment program devised by the agency and designed with LFP to single out and recognize the craziest Ligue 1 Conforama fan.
After applying on crazyfan.ligue1conforama.fr and uploading a video, three of the selected finalists will prove their worth every Sunday evening on the J+1 show with a report that shows that they are THE biggest Ligue 1 Conforama fan. During the grand final, they will be put to the test by the J+1 commentators and will fight for the title of CrazyFan live on TV. The winner will be given a CrazyPass: a fitting reward for this new status, with a VIP ticket to three championship games with pitch-side access, transportation, and accommodation with the plus-one of their choice!
Client
Ligue de Football Professionnel
Year
2019
Tasks
Branding
Brand content
Digital
Social media

