As a major partner of French basketball, SFR wants to activate its rights to drive brand preference, and recruit and create a database of the users of its various platforms.
– By pre-empting the positioning of media to increase brand credibility with a large audience thanks to the production of exclusive brand content that complements TV.
– By enabling fans to actively participate in the activation program to enhance brand recognition and attachment.
– Last but not least, by guaranteeing continual awareness, the global communications strategy has kept its promises with the presence of a guiding theme and activations for the highlights:
led by tactical digital activations, creation of the player of the month trophy, the Instant SFR Sport after every championship day, a global strategy for the Playoff, live CM animation, creation and management of the global media plan, etc.