Paris Saint-Germain launched its 2018-19 season ticket campaign with LaFourmi.
It involved open communication about ticketing itself, promising an impressive view of the beauty of soccer.
Communicating a new and evident shared truth, Paris Saint-Germain resonates with fans of both the beautiful game and Paris.
This cross-channel method and new, innovative pop-inspired territory based on passion and a love for Paris is able to reach core fans as well as all Parisians who appreciate the emotional experience of Parc des Princes.