The agency designed Paris Saint-Germain’s season ticket campaign for the 20/21 season. Its challenges lie in terms of acquisition but also and above all image.   
The aims are to highlight the place of the fan and the stadium experience while capitalizing on the City of Light’s unique identity.
The campaign is driven by an advertising concept that draws a parallel between the realities of Parisian life and the experience of a Paris Saint-Germain supporter and season ticket holder, along with a unifying claim rolled out in a series across all the club’s digital assets.