As part of its partnership with PUMA, the agency helped the German brand to design and coordinate its event in Marseille: the “POWER UP Night”. Following on from London and Berlin, Marseille was the location chosen for the third launch of the POWER UP campaign, which is based on the “soccer of the future” and combines real and virtual experiences. Thanks to a number of workshops, guests were able to try out the new models in the soccer range, the PUMA Future and the PUMA One, in the presence of some of the brand’s many representatives: Antoine Griezmann, Jan Oblak, Mario Balotelli, Adil Rami, Morgan Sanson, Ada Hegerberg, Eugénie Le Sommer, Dzsenifer Marozsán, Allan Saint-Maximin, Rudi Garcia and rapper Alonzo.
Our teams were also responsible for all the production and publication of content with the players on the @PUMAFootball social platforms.
The evening was also a chance for the brand to make its partnership with Marseille artist Alonzo official at the new northern neighborhood sport complex: “Le 13 by PUMA, Footbase New Levels”. The identity, look and feel of this new space are inspired by a combination of the rap and soccer worlds, and was designed and created by Leroy Tremblot with a strong focus on the spirit and codes of the PUMA brand.