Tout Pour Paris
For the 19-20 season, the agency has been supporting Stade Français Paris in considering and implementing its annual digital communication strategy with a view to acquiring and developing audiences along with merchandising and ticketing revenue, via brand content and performance digital media campaigns.
The “L’Audace est Capitale” (Daring is Capital) tagline remains unchanged and has been joined by a new “battle cry,” a statement of intent that highlights the club’s attitude for the season, its ambition, professionalism and commitment: Tout Pour Paris (All for Paris).
In addition, each match poster is narratively contextualized in line with the latest sports news via a dedicated claim, to deliver storytelling throughout the season.
These visuals’ creative approach goes in the direction of the overall thinking: going back to the basics in a monochrome and textured world showcasing the players’ movement and powerful emotions.
Finally, the agency is also involved in digital brand content activation during key moments in the club’s communication.
Stade Français Paris
Digital media performance