SPORTS LOVERS WHO MAKE ADS

We believe that our independence gives us unshakable freedom to think, design, and create.
Our agency is small-scale, quick-witted, and fully focused on innovation. Our model means that we are able to adapt to the many eventualities of sport industry events.

We believe that our independence gives us unshakable freedom to think, design, and create.
Our agency is small-scale, quick-witted, and fully focused on innovation. Our model means that we are able to adapt to the many eventualities of sport industry events.

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OUR CORE PHILOSOPHY PERFORMANCE

LaFourmi’s method is based on high standards and optimizing ROI. 

Be it marketing audits, identifying consumer insights, defining strategies for communication, delivery, activation and conversion, creation, or our teams’ daily commitment—we consider everything through the prism of generating value, meaning and performance.

01

STRATEGY

Think, shape and develop your brand vision in a controlled ecosystem, a marked cultural environment and an identified field of opportunities to emerge and impact.

  • Consulting
  • Brand planning
  • Consumer research
  • New territories
02

ADVERSTISING

Bringing your brand narrative to life through an ambitious, surprising and universal advertising imprint to make an impact and win hearts.

  • Storytelling
  • Campaigns
  • Brand activation
  • PR Stunt
  • Production
03

EDITORIAL

Editorialising your brand through the depth of its field of expression and embodiment, to develop your cultural footprint and spread it as widely as possible.

  • Branded content
  • Social marketing
  • Influencer & ambassador strategy
  • Documentary creation
04

FAN EXPERIENCES

Engage your audiences and communities in memorable experiences, digital or IRL, to build a more intense emotional connection and share moments that fuel passion.

  • Live experiential
  • Digital experiential
  • Tech & Innovation
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Logo_LFP_Ligue_football_professionel_professional_league_2019
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Logo_UNFP_Union_nationale_footballeurs_professionnels
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Logo_UCI
logo_ligue_nationale_rugby
logo_LeTrot
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Logo_red_bull
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Our references

Some of the foremost sport industry stakeholders benefit from our teams, who are firmly focused on and fully committed to seeing them win.

Photo_Awards_Lafourmi

A wards

TOP/COM 13′ / 14′ / 17′ / 19′ / 20′ • Grand Prix x2 • Gold x3 • Silver x3 • Bronze x1
GP Stratégies du Sport 16′ / 17′ / 18′ / 19′ / 20′ • Grand Prix x2 • Gold x6 • Silver x2 • Bronze x1
GP Stratégies du Digital 19′ / 20′ • Grand Prix x1 • Gold x4
GP Stratégies du Brand Content 19′ • Bronze x1
Trophées Sporsora 18′ / 20′ • Gold x1 • Silver x2
GP du Brand Content 17′ / 20′ • Grand Prix x1 • Gold x2
Les Échos x Statista 17′ / 18′ / 20′ • TOP 500 des Champions de la croissance (growth champions)
Sport Communications Agency of the Year 16′

M anagement

Fuelled by the desire to offer an agency model that closely accompanies clients, since 2008 LaFourmi has prided itself on staying true to its identifying human values, which are shared by all its employees. Our experience, know-how, creativity and involvement ensure we fulfill all our commitments. This meaningful approach has established us as a strong player in the sport business landscape.

Thibaut Cornet

CEO

Céline Jobert

CEO

Raphaël Thierry

Commercial Director

Clément Cimarro

Creative Director

Julien Hablainville

Creative Director - Associate

Jordane Rabute

Strategy Director

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