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SPORTS LOVERS WHO MAKE ADS

WE ARE LAFOURMI.

The first independent creative agency dedicated to the players of the sports economy.

Our campaigns and activations may all be different, but they share one thing in common:
they’re imagined and crafted by true sports lovers — and it shows!

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Latest work

Entrée du village Saint-Guillaume-la-Chardonne lors du Tour de France 2025

Saint-Guillaume-la-Chardonne

FDJ United

Tour de France Campaign Activation

CLR Academy

Decathlon

Global Campaign

"More Runs. More Life."

KIPRUN

Global campaign 2025

beIN SPORTS Coupe du Monde 2022

beIN SPORTS

Film

Welcome to Generation Fearless

PUMA

Branded film

Un maillot taille passion

INTERSPORT

Film

WELCOME
UNBORED

PUMA

Branded film / Display

visuel_ouverture_Les_matchs_de_la_Ligue_1_Uber_Eats_deviennent_beaucoup_trop_intenses_avec_Betclic_fans_LaFourmi

Way too intense
with Betclic

Betclic

Film / Affichage

UE_FaimDEurope_OM_Alonzo_Algerino_2_marseille_om_ligue_des_champions_lafourmi.jpg

OM back
in the
Champions
League

Uber Eats

Film / Contenus réseaux sociaux / Print

UberEats_cest_bon_daimer_le_foot_ligue1_ligue2_lafourmi_1600x800

Ligue 1 Uber Eats launch

Uber Eats

Film / Affichage

Ouverture_Projet_Be_the_Spark_Puma_Football_Campagne_de_marque_globale_Lafourmi

Be the Spark!

Puma Football

Global brand
campaign

Ouverture_Projet_project_that_s_flow_puma_football_campagne_de_marque_globale_2

That's Flow!

Puma Football

Brand global campaign

Ouverture_projet_puma_coupe_du_monde_2018_world_cup

2018 FIFA World Cup Russia™

Puma

Promotion of Players
of the brand assets

Ouverture_2_Projet_project_FFF_federation_francaise_football_french_federation_Coupe_du_Monde_Feminine_FIFA_France_2019_TM_world_cup_women

FIFA Women's World Cup France 2019™

Fédération Française de Football

Global communications campaign

Projet_Ouverture_Federation_Francaise_Rugby_Paris_Biarritz_sevens_french_rugby

Paris 7s / Biarritz 7s

Fédération Française de Rugby

Ticketing promotion campaign

Ouverture_Projet_Project_Credit_Agricole_le_sport_comme_ecole_de_la_vie_V1

Le sport comme école de la vie

Crédit Agricole

Sponsorship activation strategy

Projet_ouverture_GOAL_OBLAK_Partenariat_PUMA_JAN_OBLAK

PUMA x JAN OBLAK
signature

Puma Global

Partnership reveal

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Latest news

à la une

Great succes in 2021

The agency is beyond proud to end this very special year with more than 13 prices with Uber Eats, Puma, French Football Federation... Such rewards are a testimony of the incredible talent, self-denial and commitment that our teams exemplify.

With “The Grand,” beIN SPORTS unveils its new sonic identity

“The Grand”, the new sonic identity for beIN SPORTS France.

Ensemble pour les rendre plus fortes

Doors Sport, the first Web3 agency dedicated to the sports industry!

Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.

La FFF fait sa rentrée du foot

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