The Coupe de France Crédit Agricole is one of the world’s most open and democratic football competitions: it brings together professional and amateur clubs, spans every region of France, and creates unpredictable stories every season. As official namer of the competition, Crédit Agricole challenged us to activate this partnership in a way that resonates with all football fans, wherever they are, on and off the pitch.

We started with a simple observation: for a supporter, knowing your club’s stadium is basic. You recognize it in a blink. Meanwhile, GeoGuessr has become a cultural phenomenon among young sports and gaming audiences. What if the Coupe de France became a territory to guess?

That’s how Guess The Stadium was born: the first GeoGuessr mode dedicated to the Coupe de France. The experience flips the idea of passive viewing into playful participation. Players are shown a Google Maps image of a stadium and must guess its location on the map. The closer they are, the higher their score.

Our approach went beyond building a game: we designed a multi-layered activation strategy to make it a cultural moment. The campaign included:

• Strategic distribution on GeoGuessr’s France homepage,

• A dedicated paid acquisition plan targeting football enthusiasts,

• Live activations with Hors Jeu show on Twitch to bring the experience to life in real time,

• Influencer partnerships with La Minute Géographie to amplify reach,

• Relay through the Fédération Française de Football, Crédit Agricole’s national channels, and regional farmer banks.

By transforming a naming right into an experience rooted in culture and territory, Guess The Stadium brings the Coupe de France into the daily feeds of football fans and invites them to play with the competition’s soul, one stadium at a time.