Ouverture_Projet_Be_the_Spark_Puma_Football_Campagne_de_marque_globale_Lafourmi

Be the Spark!

Puma Football
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the  project

Today, PUMA Football partners with stars of major European championships and has recently become the Number 1 kit supplier to French Ligue 1 Conforama clubs. The brand continues to grow, notably thanks to its digital strategy focused on creativity and audacity, as well as the authenticity 15-25 year olds crave for.
To launch the SPARK brand’s new range, featuring the PUMA Future 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway, we have created a 100% digital and social media campaign integrating all the brand’s codes with the tag line: “Be the Spark!”, a narrative aimed directly at players who want to “be the spark” and become an instant game changer. Through a 60-second film, the audience is immersed in a mysterious world, mixing football with more abstract, unusual and off the wall sequences, which feature the brand’s major ambassadors:Griezmann, Aguëro, Suarez, Reus, Le Sommer, Parris et Marozsán, under the watchful eye of Pep Guardiola. The film is embellished by an 80s electro-inspired synthesizer melody and a soaring, dreamlike, retro soundscape that accentuates the film’s mysterious and cosmic atmosphere.       
An exciting campaign based on a very robust package featuring the film as well as additional and interactive content on the players’ social networks (story & timeline) and PUMA contact points.

Client

PUMA Football

Year

2020

Tasks

Communications campaign
Promotional campaign
Video and photo production
Audio and visual identity
Editorial and social media strategy
Brand content

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latest  work

Vignette_rejoignez_campagne_abonnement_paris_saint_germain_2020_21_votre_ville_vous_ressemble_notre_club_nous_rassemble_supporter_football_psg_lafourmi

20/21 season ticket campaign

Paris Saint-Germain

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Tout Pour Paris

Stade Français Paris

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Trophées du Joueur
du Mois

UNFP

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That's Flow!

Puma Football

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« Lions-nous pour le meilleur »

Fédération Française de Rugby

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19-20 season WEC campaign

FIA World Endurance
Championship

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2018 FIFA World Cup Russia™

Puma

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FIFA Women's World Cup France 2019™

Fédération Française de Football

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« RIDE AND SMILE »

UCI

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2019 Edition

Danone Nations Cup

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Paris 7s / Biarritz 7s

Fédération Française de Rugby

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Le sport comme école de la vie

Crédit Agricole

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Positive Football®

UNFP

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PUMA x JAN OBLAK
signature

Puma Global

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Ligue 1 Conforama

LFP

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French teams

FFR

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Ligue 1 Conforama

LFP

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18-19 season

Stade Français Paris

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POWER UP
campaign

Puma Global / France

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Grand Prix d'Amérique

LeTROT

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2018
Longines Masters

EEM

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2018 FIFA World Cup Russia™

FFF

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Grand Prix de France 2018

GIP - Grand Prix de France

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HNA Open de France

European Tour

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18-19 season

Paris Saint-Germain

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Welcome Fans program

AccorHotels

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Competition brands

LFP

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LNB partnership

SFR Sport

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Digital ecosystem

Paris La Défense Arena

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LFP partnership

FDJ

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IHF Men's World Championship

CO France Handball 2017

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Digital ecosystem

UNFP

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