Ouverture_2_Projet_project_FFF_federation_francaise_football_french_federation_Coupe_du_Monde_Feminine_FIFA_France_2019_TM_world_cup_women

FIFA Women's World Cup France 2019™

Fédération Française de Football
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the  project

As part of the Women’s World Cup, it was essential to mobilize the French to support the French team at home.
Driven by a context of high media coverage of women’s sport, the players in the French team had developed their reputation but still had everything to prove on the pitch, as they had not won any trophies to date.
Because the French team is just like any other French team, the support movement capitalized and adapted the rallying cry “Fiers d’être bleues” (proud to be blue). 
Combined with an entirely reworked graphic environment, highlighting the players’ technical skill, the 360° mobilization campaign was rolled out with a dynamic breadth.
The brand content strategy in particular achieved remarkable results, helping develop community engagement and the team’s popularity and positive image with target audiences.

2.5M
match trailer views
10.7M
television audience for the quarter-final
+690K
fans gained

Client

Fédération Française de Football

Year

2019

Tasks

Identity
Branding
Promotional campaign
Digital
Social media
Activation
Brand content
CRM

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Projet_project_FFF_federation_francaise_football_french_federation_Coupe_du_Monde_Feminine_FIFA_France_2019_TM_world_cup_women_goodies
Projet_project_FFF_federation_francaise_football_french_federation_Coupe_du_Monde_Feminine_FIFA_France_2019_TM_world_cup_women_groupe
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Projet_project_FFF_federation_francaise_football_french_federation_Coupe_du_Monde_Feminine_FIFA_France_2019_TM_world_cup_women_KV_match_quart

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