
SPORTS & LIVE ENTER- TAINMENT
WE ARE
LAFOURMI.
The first independent creative agency entirely specializing in the sport industry.
We develop a unique full-service model intended to grow brand preference, audiences, and revenues for all sport business stakeholders.
Corporate Partners

WE ARE
LAFOURMI.
The first independent creative agency entirely specializing in the sport industry.
We develop a unique full-service model intended to grow brand preference, audiences, and revenues for all sport business stakeholders.
Corporate Partners

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Way too intense
with Betclic
Betclic
Cross-channel campaign

Prix d'Amérique Races ZETurf
LeTROT
Communications campaign

OM back
in the
Champions
League
Uber Eats
Partnership activation

Ligue 1 Uber Eats launch
Uber Eats
Global support

Be the Spark!
Puma Football
Global brand
campaign
campaign

20/21 season ticket campaign
Paris Saint-Germain
Marketing and communications campaign

Tout Pour Paris
Stade Français Paris
strategy and global communications

Trophées du Joueur
du Mois
UNFP
global
communications strategy
communications strategy

That's Flow!
Puma Football
Brand global campaign

« Lions-nous pour le meilleur »
Fédération Française de Rugby
Promotional film

19-20 season WEC campaign
FIA World Endurance
Championship
New visual identity
& communications
campaign
& communications
campaign

2018 FIFA World Cup Russia™
Puma
Promotion of Players
of the brand assets
of the brand assets

FIFA Women's World Cup France 2019™
Fédération Française de Football
Global communications campaign

« RIDE AND SMILE »
UCI
Promotional film

2019 Edition
Danone Nations Cup
Global communications campaign

Paris 7s / Biarritz 7s
Fédération Française de Rugby
Ticketing promotion campaign

Le sport comme école de la vie
Crédit Agricole
Sponsorship activation strategy

Positive Football®
UNFP
#CONTRERLESFRAPPES
mobilization campaign
mobilization campaign

PUMA x JAN OBLAK
signature
Puma Global
Partnership reveal

Ligue 1 Conforama
LFP
Design and development
of the Web to TV CrazyFan program
of the Web to TV CrazyFan program

French teams
FFR
Communication platform
and campaigns
and campaigns

Ligue 1 Conforama
LFP
TV & cinema advertising campain "La Ligue des Talents"

18-19 season
Stade Français Paris
Strategy and global communications

POWER UP
campaign
Puma Global / France
POWER UP NIGHT event in Marseille

Grand Prix d'Amérique
LeTROT
Promotional campaign
for the 2019 edition
for the 2019 edition

2018
Longines Masters
EEM
Redesign of brand platform
and graphic territory
and graphic territory

2018 FIFA World Cup Russia™
FFF
Mobilization campaign for the French national team

Grand Prix de France 2018
GIP - Grand Prix de France
Global communication strategy

HNA Open de France
European Tour
Strategy and global communications

18-19 season
Paris Saint-Germain
Season ticket campaign

Welcome Fans program
AccorHotels
Digital activation of the Roland-Garros partnership

Competition brands
LFP
Digital transformation

LNB partnership
SFR Sport
Activation and global
communications strategy
communications strategy

Digital ecosystem
Paris La Défense Arena
Development
of digital assets
of digital assets

LFP partnership
FDJ
Creation and activation of the Championnat de France des Pronos (French prediction championships)

IHF Men's World Championship
CO France Handball 2017
Global strategy and communication

Digital ecosystem
UNFP
Development of the Footballeur Pro mobile app
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Great succes in 2021
The agency is beyond proud to end this very special year with more than 13 prices with Uber Eats, Puma, French Football Federation... Such rewards are a testimony of the incredible talent, self-denial and commitment that our teams exemplify.