
SPORTS & LIVE ENTER- TAINMENT
WE ARE
LAFOURMI.
The first independent creative agency entirely specializing in the sport industry.
We develop a unique full-service model intended to grow brand preference, audiences, and revenues for all sport business stakeholders.
WE ARE
LAFOURMI.
The first independent creative agency entirely specializing in the sport industry.
We develop a unique full-service model intended to grow brand preference, audiences, and revenues for all sport business stakeholders.


Way too intense
with Betclic
Betclic

Prix d'Amérique Races ZETurf
LeTROT

OM back
in the
Champions
League
Uber Eats

Ligue 1 Uber Eats launch
Uber Eats

Be the Spark!
Puma Football
campaign

20/21 season ticket campaign
Paris Saint-Germain

Tout Pour Paris
Stade Français Paris

Trophées du Joueur
du Mois
UNFP
communications strategy

That's Flow!
Puma Football

« Lions-nous pour le meilleur »
Fédération Française de Rugby

19-20 season WEC campaign
FIA World Endurance
Championship
& communications
campaign

2018 FIFA World Cup Russia™
Puma
of the brand assets

FIFA Women's World Cup France 2019™
Fédération Française de Football

« RIDE AND SMILE »
UCI

2019 Edition
Danone Nations Cup

Paris 7s / Biarritz 7s
Fédération Française de Rugby

Le sport comme école de la vie
Crédit Agricole

Positive Football®
UNFP
mobilization campaign

PUMA x JAN OBLAK
signature
Puma Global

Ligue 1 Conforama
LFP
of the Web to TV CrazyFan program

French teams
FFR
and campaigns

Ligue 1 Conforama
LFP

18-19 season
Stade Français Paris

POWER UP
campaign
Puma Global / France

Grand Prix d'Amérique
LeTROT
for the 2019 edition

2018
Longines Masters
EEM
and graphic territory

2018 FIFA World Cup Russia™
FFF

Grand Prix de France 2018
GIP - Grand Prix de France

HNA Open de France
European Tour

18-19 season
Paris Saint-Germain

Welcome Fans program
AccorHotels

Competition brands
LFP

LNB partnership
SFR Sport
communications strategy

Digital ecosystem
Paris La Défense Arena
of digital assets

LFP partnership
FDJ

IHF Men's World Championship
CO France Handball 2017

Digital ecosystem
UNFP

“Teddy en prise avec” Ahmed Sylla for Crédit Agricole
For the 4th episode of “TEDDY EN PRISE AVEC”, the flagship show in the community-focused webzine “SPORTS: THE SCHOOL OF LIFE” has got a new look…

“Your matches become so much more intense with Betclic”
Betclic is rolling out a brand campaign that builds on the intensity that it promised betters…

The Jeep Elite “back for all to see”
Given the end of its contract with RMC and the economic climate, the LNB made the bold choice — warmly welcomed by basketball fans — to broadcast its key championship free on the L’Équipe channel…