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SPORTS & LIVE ENTER- TAINMENT

WE ARE
LAFOURMI.

The first independent creative agency entirely specializing in the sport industry.
We develop a unique full-service model intended to grow brand preference, audiences, and revenues for all sport business stakeholders.

WE ARE
LAFOURMI.

The first independent creative agency entirely specializing in the sport industry.
We develop a unique full-service model intended to grow brand preference, audiences, and revenues for all sport business stakeholders.

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Latest work

visuel_ouverture_Les_matchs_de_la_Ligue_1_Uber_Eats_deviennent_beaucoup_trop_intenses_avec_Betclic_fans_LaFourmi

Way too intense
with Betclic

Betclic

Cross-channel campaign

Cas_Agence_LeTROT_prix_damérique_races_zeturf_logo_projet

Prix d'Amérique Races ZETurf

LeTROT

Communications campaign

UE2010_FAIMDEUROPE__marseille_om_ligue_des_champions_lafourmi_800x400

OM back
in the
Champions
League

Uber Eats

Partnership activation

UberEats_cest_bon_daimer_le_foot_ligue1_ligue2_lafourmi_1600x800

Ligue 1 Uber Eats launch

Uber Eats

Global support

Ouverture_Projet_Be_the_Spark_Puma_Football_Campagne_de_marque_globale_Lafourmi

Be the Spark!

Puma Football

Global brand
campaign

Visuel_ouverture_rejoignez_campagne_abonnement_paris_saint_germain_2020_21_votre_ville_vous_ressemble_notre_club_nous_rassemble_supporters_football_psg_lafourmi

20/21 season ticket campaign

Paris Saint-Germain

Marketing and communications campaign

visuel_ouverture_activation_projet_site_strategie_campagne_globale_communication_reveiller_la_foudre_paris_comme_jamais_derby_audace_capitale_le_stade_francais_paris_rugby_lafourmi

Tout Pour Paris

Stade Français Paris

strategy and global communications

Visuel_format_ouverture_activation_projet_strategie_campagne_communication_globale_trophees_des_joueur_du_mois_octobre_union_nationale_des_footballeur_professionnel_dimaria_silva_unfp_lafourmi

Trophées du Joueur
du Mois

UNFP

global
communications strategy

Ouverture_Projet_project_that_s_flow_puma_football_campagne_de_marque_globale_2

That's Flow!

Puma Football

Brand global campaign

Ouverture_projet_project_video_FFR_Lions_nous_pour_le_meilleur_avec_France_Rugby

« Lions-nous pour le meilleur »

Fédération Française de Rugby

Promotional film

Projet_Project_WEC_FIA_world_endurance_championship_ouverture

19-20 season WEC campaign

FIA World Endurance
Championship

New visual identity
& communications
campaign

Ouverture_projet_puma_coupe_du_monde_2018_world_cup

2018 FIFA World Cup Russia™

Puma

Promotion of Players
of the brand assets

Ouverture_2_Projet_project_FFF_federation_francaise_football_french_federation_Coupe_du_Monde_Feminine_FIFA_France_2019_TM_world_cup_women

FIFA Women's World Cup France 2019™

Fédération Française de Football

Global communications campaign

Projet_project_RIDE_AND_SMILE_UCI_Film_publicitaire_advertisement_Union_Cycliste_Internationale_Ouverture

« RIDE AND SMILE »

UCI

Promotional film

Projet_project_Danone_Nations_Cup_edition_2019_campagne_campaign_communication_globale_global_ouverture

2019 Edition

Danone Nations Cup

Global communications campaign

Projet_Ouverture_Federation_Francaise_Rugby_Paris_Biarritz_sevens_french_rugby

Paris 7s / Biarritz 7s

Fédération Française de Rugby

Ticketing promotion campaign

Ouverture_Projet_Project_Credit_Agricole_le_sport_comme_ecole_de_la_vie_V1

Le sport comme école de la vie

Crédit Agricole

Sponsorship activation strategy

Projet_ouverture_Positive_Football_Campagne_campaign_Violences_Adil_Rami_#CONTRERLESFRAPPES

Positive Football®

UNFP

#CONTRERLESFRAPPES
mobilization campaign

Projet_ouverture_GOAL_OBLAK_Partenariat_PUMA_JAN_OBLAK

PUMA x JAN OBLAK
signature

Puma Global

Partnership reveal

Projet_ouverture_MAIN_crazy_fan_Ligue_1_Conforama_LFP_Ligue_de_football_professionnel_professional_league

Ligue 1 Conforama

LFP

Design and development
of the Web to TV CrazyFan program

Projet_Ouverture_FFR_CAMPAGNE_#NEFAISONSXV_equipes_de_France_equipe_A_federation_francaise_french_rugby

French teams

FFR

Communication platform
and campaigns

Projet_ouverture_Ligue_1_Conforama_Ligue_des_talents_LFP_ligue_football_preofessionnel_professional_league

Ligue 1 Conforama

LFP

TV & cinema advertising campain "La Ligue des Talents"

Projet_ouverture_stade_francais_paris_stade_jean_bouin_2018_l_audace_est_capitale

18-19 season

Stade Français Paris

Strategy and global communications

Ouverture_Projet_le_13_Puma_Event_POWER_UP_NIGHT

POWER UP
campaign

Puma Global / France

POWER UP NIGHT event in Marseille

Ouverture_projet_le_grand_prix_d_amerique_le_trot_vincennes_hippodrome

Grand Prix d'Amérique

LeTROT

Promotional campaign
for the 2019 edition

Visuel_ouverture_Longines_Masters

2018
Longines Masters

EEM

Redesign of brand platform
and graphic territory

ouverture_2_FFF_fiers_detre_bleus_federation_francaise_french_football_champions_monde_coupe_du_monde_world_cup

2018 FIFA World Cup Russia™

FFF

Mobilization campaign for the French national team

GP_2018_GIP_Grand_Prix_de_France_Le_Castellet_F1_ouverture

Grand Prix de France 2018

GIP - Grand Prix de France

Global communication strategy

HNA_Open_de_France_RolexSeries_visuel_ouverture

HNA Open de France

European Tour

Strategy and global communications

Ouverture_Projet_PSG_2018_psg_paris_saint_germain_abonnement_2018_2019

18-19 season

Paris Saint-Germain

Season ticket campaign

Projet_Ouverture_fft_federation_francaise_french_tennis_mon_roland_garros_de_reve_welcome_fans_accorhotels

Welcome Fans program

AccorHotels

Digital activation of the Roland-Garros partnership

Ouverture_projet_LFP_Ligue_de_football_professionnel_Ligue_1_conforama_domino_ligue_2_Coupe_de_la_ligue_professional_league

Competition brands

LFP

Digital transformation

Visuel_ouverture_SFR_Sport

LNB partnership

SFR Sport

Activation and global
communications strategy

Projet_ouverture_U_Arena_Paris_la_defense_arena

Digital ecosystem

Paris La Défense Arena

Development
of digital assets

visuel_ouverture_francaise_des_jeux_FDJ_Championnat_de_france_des_pronos

LFP partnership

FDJ

Creation and activation of the Championnat de France des Pronos (French prediction championships)

France_Handball_2017_ouverture

IHF Men's World Championship

CO France Handball 2017

Global strategy and communication

Ouverture_UNFP_APPLI_FOOTBALLEUR_PRO_Union_Nationale_des_Footballeurs_Professionnels

Digital ecosystem

UNFP

Development of the Footballeur Pro mobile app

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Latest news

“Teddy en prise avec” Ahmed Sylla for Crédit Agricole

For the 4th episode of “TEDDY EN PRISE AVEC”, the flagship show in the community-focused webzine “SPORTS: THE SCHOOL OF LIFE” has got a new look…

“Your matches become so much more intense with Betclic”

Betclic is rolling out a brand campaign that builds on the intensity that it promised betters…

The Jeep Elite “back for all to see”

Given the end of its contract with RMC and the economic climate, the LNB made the bold choice — warmly welcomed by basketball fans — to broadcast its key championship free on the L’Équipe channel…

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