The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
With fewer than 100 days to go until the 2019 World Cup, the women’s Fiers d’être Bleues (proud to be blue) movement has been rolled out to support the female French national team.
Devised by LaFourmi, the new graphic territory and adaptation of the official “Fiers d’être Bleues” signature were unveiled on the French national team’s social media on March 11.
This new territory will promote the importance and credibility of the women’s selection through powerful staging showcasing exceptional depth and breadth.
This rich and flexible territory can be applied to multiple media, starting with a trailer format published on the French national team’s assets.
This first stage marks the start of a global strategy that will be ramped up in the lead-up to June, and which includes a digital platform, promotional kits, dedicated events for amateur clubs, specific communication materials for partners, and a strategy for promoting the preparation matches.
The Blues enter the fray on June 7th – stay tuned!