The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
With fewer than 100 days to go until the 2019 World Cup, the women’s Fiers d’être Bleues (proud to be blue) movement has been rolled out to support the female French national team.
Devised by LaFourmi, the new graphic territory and adaptation of the official “Fiers d’être Bleues” signature were unveiled on the French national team’s social media on March 11.
This new territory will promote the importance and credibility of the women’s selection through powerful staging showcasing exceptional depth and breadth.
This rich and flexible territory can be applied to multiple media, starting with a trailer format published on the French national team’s assets.
This first stage marks the start of a global strategy that will be ramped up in the lead-up to June, and which includes a digital platform, promotional kits, dedicated events for amateur clubs, specific communication materials for partners, and a strategy for promoting the preparation matches.
The Blues enter the fray on June 7th – stay tuned!
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
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LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
