Fri.
14
Aug.

PUMA Football goes full speed with LaFourmi!

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On Wednesday, 12 August the German brand unleashed the new revolutionary silo from its football boot range, ULTRA 1.1. Following years of testing and feedback from some of the world’s best attacking players, including Antoine Griezmann, Sergio Agüero and Nikita Parris, the PUMA ULTRA 1.1 was designed to be the fastest and lightest football boot on the market.

Staying true to its DNA, PUMA has once again packed technological innovation into its design including MATRYXEVO, GripControl Pro and a PEBAX SpeedUnit outsole – all of these new components inspired our creative teams when it came to designing, producing and developing this new campaign.

Built on the concept of “Uncatchable Speed”, PUMA Football unveiled its new product and its innovative features in a documentary video, which shines the spotlight on its designers and its major brand ambassador Antoine Griezmann. As our aim was to combine innovation and creative exploration, the French studio Mattrunks assisted us in incorporating 3D sequences into the various types of content that will be broadcast on the social media of the brand and players, in stores or in partner club stadiums.

The graphic environment was designed by focusing on the speed and unique woven material used in the ULTRA, and lots of photographs and additional videos will also be released to support this launch in the coming days. The new Future boot is set to be revealed on Friday, 21 August.

latest  news

Wednesday 20 March

With “The Grand,” beIN SPORTS unveils its new sonic identity

Monday 13 March

Ensemble pour les rendre plus fortes

Monday 13 March

Doors Sport, the first Web3 agency dedicated to the sports industry!

Monday 13 March

Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.

Monday 13 March

La FFF fait sa rentrée du foot

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Thursday 08 July

“Teddy en prise avec” Hakim Jemili for Crédit Agricole

Thursday 08 July

Our agency supports French football with the UNFP

Thursday 08 July

Treat yourself with the Uber Eats “Supplément Marseille” campaign

Thursday 08 July

“Marseille dans le Sang”, the latest Puma campaign !

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Thursday 08 July

Our agency supports SailGP with its global promotion strategy

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Wednesday 26 May

Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before

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Wednesday 26 May

LeTROT launches the PARIS SUMMER RACES programme

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Wednesday 28 April

PUMA Football and LaFourmi shine with the Spectra Pack

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Wednesday 28 April

Paris Saint-Germain puts supporters back in the spotlight

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Wednesday 28 April

Crédit Agricole tackles stereotypes about e-sports with Brokybrawks

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Wednesday 28 April

Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity

Wednesday 28 April

Puma makes a come-back in the running market

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Wednesday 10 February

Neymar Jr. drives them crazy with FUTURE Z

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Wednesday 10 February

PUMA Football at the speed of light with ULTRA 1.2

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Monday 26 October

“Teddy en prise avec” Ahmed Sylla for Crédit Agricole

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Thursday 22 October

“Your matches become so much more intense with Betclic”

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Friday 16 October

The Jeep Elite “back for all to see”

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Friday 16 October

Crédit Agricole breaks down misconceptions

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Thursday 17 September

Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series

Friday 21 August

“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi

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Monday 20 July

PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative

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Monday 20 July

New directions in our agencies!

LaFourmi & Leroy Tremblot

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Friday 17 July

Paris launches “A very special summer”!

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Monday 15 June

PUMA France reveals OM’s new jerseys for the 20/21 season!

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Thursday 09 April

LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”

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Tuesday 07 April

HORIZON SPORT, the new sport podcast by LaFourmi

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Thursday 12 March

Paris Saint-Germain releases its new 20-21 season ticket campaign!

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Sunday 08 March

Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi

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Friday 21 February

“TEDDY EN PRISE AVEC” Claudia Tagbo for Crédit Agricole

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Tuesday 04 February

New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020

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Wednesday 29 January

“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week

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Tuesday 21 January

Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football

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Monday 20 January

LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)

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Friday 10 January

Uber Eats has launched 100% Massilia with LaFourmi

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Friday 13 December

Uber Eats has launched “La Buvette des Chefs” with LaFourmi

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Wednesday 20 November

LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards

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Tuesday 19 November

French team Euro 2020 qualification campaign

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Thursday 07 November

The new La Galerie at Paris Saint-Germain Parc des Princes

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Wednesday 23 October

“Teddy en prise avec Michel Cymès” for Crédit Agricole

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Monday 21 October

The Parc des Princes facade, 19-20 season

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Friday 18 October

The Grand Prix d’Amérique is 100 years old: a sensational centenary

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Thursday 17 October

PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category

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Thursday 10 October

PUMA and LaFourmi win TOP/COM GRAND PRIX, Marketing Section

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Wednesday 09 October

New talent at the agency!

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Monday 23 September

“Lions-nous pour le meilleur” with France Rugby

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Wednesday 11 September

UNFP Player of the Month Trophies are back

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Thursday 01 August

LaFourmi wins over the UCI with the “RIDE & SMILE” film

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Monday 22 July

Positive Football supports women’s football

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Wednesday 17 July

LaFourmi and Leroy Tremblot design the WEC’s new identity

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Wednesday 10 July

PUMA Football: in the flow of summer

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Monday 24 June

Appointment: Vincent Batigne is joining LaFourmi agency as Deputy CEO

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Monday 10 June

Crédit Agricole celebrates women in sport!

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Thursday 06 June

Stade Français Paris launches its new season ticket campaign with LaFourmi

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Monday 03 June

Rugby becomes Crazy at the HSBC Paris 7s / Biarritz 7s!

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Wednesday 22 May

Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)

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Monday 20 May

LaFourmi helps promote the UNFP French Football Trophy Ceremony

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Thursday 16 May

Interviews with Legends of the LFP

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Wednesday 15 May

Game, set and match with AccorHotels!

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Tuesday 14 May

The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2

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Monday 13 May

Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™

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Friday 03 May

The FFF announces the squad of 23 players for the World Cup!

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Thursday 25 April

The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!

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Thursday 18 April

LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF

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Thursday 28 March

PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards

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Wednesday 27 March

LaFourmi x Danone Nations Cup, world final of the 2019 edition

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Tuesday 26 March

Kilian Jornet at the Volvic Volcanic Experience

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Friday 22 March

LaFourmi teases the partnership between PUMA and City Football Group!

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Friday 15 March

Positive Football® helps Féthi Harek to support orphans in Algeria

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Tuesday 12 March

The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement

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Monday 04 March

Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium

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Thursday 28 February

Stade Français Paris’s first web series

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Thursday 31 January

“La Ligue des Talents” TV & movie theater campaign

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Wednesday 23 January

A historical nod for Kylian Mbappé’s 20th birthday

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Monday 07 January

Advertisers have named LaFourmi one of the most creative agencies of 2019

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Thursday 13 December

LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program

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Friday 30 November

LaFourmi recognized at the 2018 Grand Prix Stratégies du Sport

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