Fri.
22
Mar.
LaFourmi teases the partnership between PUMA and City Football Group!
As part of its partnership with PUMA, LaFourmi was tasked with the storytelling and social media promotion of the announcement of the kit manufacturer’s partnership with City Football Group* from the 2019/2020 season.
The agency devised and produced brand content in the form of a rumor, communicated by figures including Sergio Agüero, David Silva and Vincent Kompany, reporting the finding of a wild animal wandering the four corners of the globe… It concludes with “We’re not really here”, which speaks volumes about the cat’s ability to appear wherever it is least expected!
*City Football Group: Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque, Sichuan Jiuniu FC (and New York City FC which is not part of the deal).
Thursday 17 September
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
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Friday 21 August
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
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Monday 20 July
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
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Thursday 09 April
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
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Sunday 08 March
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
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Tuesday 04 February
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
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Wednesday 29 January
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
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Tuesday 21 January
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
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Monday 20 January
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
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Wednesday 20 November
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
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Thursday 17 October
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
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Thursday 06 June
Stade Français Paris launches its new season ticket campaign with LaFourmi
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Wednesday 22 May
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
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Tuesday 14 May
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
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Monday 13 May
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
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Thursday 25 April
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
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Thursday 18 April
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
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Thursday 28 March
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
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Tuesday 12 March
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
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Monday 04 March
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
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Monday 07 January
Advertisers have named LaFourmi one of the most creative agencies of 2019
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Thursday 13 December
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
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