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22
Mar.

LaFourmi teases the partnership between PUMA and City Football Group!

Visuel_Video_Actu_news_PUMA_CITY_Group_FOOTBALL_partenariat

As part of its partnership with PUMA, LaFourmi was tasked with the storytelling and social media promotion of the announcement of the kit manufacturer’s partnership with City Football Group* from the 2019/2020 season.

The agency devised and produced brand content in the form of a rumor, communicated by figures including Sergio Agüero, David Silva and Vincent Kompany, reporting the finding of a wild animal wandering the four corners of the globe… It concludes with “We’re not really here”, which speaks volumes about the cat’s ability to appear wherever it is least expected!

*City Football Group: Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque, Sichuan Jiuniu FC (and New York City FC which is not part of the deal).

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