Game, set and match with AccorHotels!
After two successful « Mon Roland-Garros de rêve » editions, AccorHotels, through its Welcome Fans event, is once again entrusting LaFourmi to work on its partnership with the Roland-Garros French Open.
For the 2019 edition, LaFourmi has designed an entirely new concept aimed at Millennials always looking for new experiences.
The agency has created “T’es Open”, an invitation to travel and discover new cultures, once again highlighting AccorHotels’ expertise in the hospitality industry.
The campaign comprises of two different events to engage both tennis fans and non-fans.
From May 2nd to May 17th, Welcome Fans give them the opportunity to experience the Roland-Garros French Open like a real tennis champion and discover their way of life. To participate, a Tinder-like Swipe Test game allows participants to select the experience that best suits them.
From May 17th to June 3rd, Welcome Fans offers participants the opportunity to win a dream holiday to the country of the future French Open champion. To participate, they simply need to predict the nationality of the French Open winner on the Welcome Fans website.
In addition to an elaborate media strategy, partnering with influencers has been a central promotional tool in driving traffic. Blogger Ludovik (1M subscribers on Instagram and YouTube) endorsed the partnership by providing his followers with various content encouraging them to take part (stories + video timeline).
So, “T’es Open”? 😉🎾