French team Euro 2020 qualification campaign
Since their match against Moldavia, the French team have officially qualified for Euro 2020. This will be a unique event with 12 host cities all across Europe!
This specific feature offers fertile ground for storytelling and creating a splash with the communication surrounding this qualification.
Our idea: relate the key steps in this epic in the style of a travel journal, showcasing in a unprecedented way the sporting journey of the French team, who are taking us on a new sporting adventure, into new territory ripe for conquest and challenge.
The full campaign will be rolled out on the FFF’s social assets.
It’s a new sporting adventure for our French team: see you in December for the draw!