Rugby becomes Crazy at the HSBC Paris 7s / Biarritz 7s!
After having created the communication platform for the event and redesigned its graphic identity in 2018, LaFourmi hits the ground running and works alongside the FFR once again to revamp its entire promotional strategy.
Having taken place in Paris for the last 4 years, the French stage of the HSBC World Series is evolving in 2019. The best men’s teams in the world still compete at the Jean Bouin stadium – June 1st and 2nd 2019 – but this year, women have their own tournament: HSBC Biarritz 7s at the Aguiléra stadium – June 15th and 16th 2019.
Two dates, two bastions of French rugby, but a unique positioning: “Crazy Rugby,” combining sporting excellence and entertainment. The best rugby and fan frenzy produce a totally unique atmosphere.
Using a colorful and festive creative, a vast multichannel communication strategy (TV, OOH, presse, digital, social) adapted to local targets has been developed, with the objective of building the reputation and attractiveness of the tournaments, as well as boosting ticketing revenues. The strategy will be supported by digital events to better engage with the fans and create a unique spectator experience.
A unique entertainment experience!
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Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
