New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
Each year, the Sporsora Sport Marketing Trophies recognize and reward the sports marketing best practices implemented by all those involved in the sports economy.
For their 16th year, the Sporsora Sport Marketing Trophies rewarded PUMA and LaFourmi, who obtained their first Trophy for 2020 with Silver in the Video of the Year category for the film “The Flow”. Since the beginning of their collaboration, PUMA and LaFourmi have won five awards with striking campaigns revealing cutting-edge expertise.
This second award for “The Flow” campaign confirms the success of this partnership between the agency and the sportswear manufacturer.
In liaison with the talented directors Julien & Quentin from Cream Production, LaFourmi chose a powerful genre-defying film that is part comic short, part music video, presenting all the facets of “Flow” according to each ambassador and their characteristics, through a distinct audio and visual landscape.
PUMA and LaFourmi have achieved record figures in the Soccer category with a quarter surpassing the standard impact and positioning the PUMA brand as a refreshing player on the market.