Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
PUMA have unveiled the electrifying SPARK PACK, featuring the PUMA Future 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway. LaFourmi collaborated with PUMA Football on the campaign, created for the players who SPARK their team.
The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents.
LaFourmi helped bring SPARK to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla (Partizan). PUMA Football immerses us in a mysterious universe, mixing football scenes with more abstract, enigmatic and astounding sequences, utilizing the brand’s assets together: Griezmann, Aguëro, Suarez, Reus, Le Sommer, Parris and Marozsán under the watchful eye of football coaching maestro Pep Guardiola.
“It all starts with a Spark!”