The new La Galerie at Paris Saint-Germain Parc des Princes
To coincide with the Paris Saint-Germain – Olympique de Marseille match, the capital’s club officially opened its new VVIP area: La Galerie. A Haussmann-inspired lounge restaurant, where supporters can enjoy a fantastic view of the player’s tunnel through a clear glass window.
LAFOURMI assisted the Paris Saint-Germain on this project, with the naming strategy and designing the logo for this new and unique space in France. It has an identity that is reminiscent of the famous 19th-Century Parisian galleries, where luxury brands were found alongside food stores. The name and logo of La Galerie du Parc allude to these Parisian works of art, and even call to mind the well-known Hall of Mirrors at the Palace of Versailles.