LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
While the rules of the lockdown are becoming more and more restrictive for exercising, our two agencies unveil the new project dreamed up by our teams: the “Fédération Française des Sports Confinés” or French Federation of Sports Under Lockdown.
With a stand-out motto that offers a new take on Coubertin’s Olympic philosophy, the federation is comprised of newly established yet serious disciplines that draw their inspiration from the great values of sport.
These unusual disciplines are based on the simple rules of DIY exercising: they require minimal equipment and are accessible to all.
During this unprecedented pandemic, which affects us all both personally and professionally, we have created a project that brings us all together and engages both our teams while adding a welcome touch of fun and humour at this difficult time.
New sports will regularly be added to the Instagram account of the new federation. What’s more, our teams are also ready to demonstrate these brand-new disciplines!