Uber Eats has launched 100% Massilia with LaFourmi
To mark the 20th day of Ligue 1 Conforama and the Stade Rennais-Olympique de Marseille match, Uber Eats, one of Olympique de Marseille’s major partners, launched 100% Massilia, a program that delivers the OM spirit to your home.
Since January 10, the operation’s partner restaurants in Marseille and Aix-en-Provence have been proudly sporting 100% Massilia’s colors and are available on the Uber Eats app. They offer their users exclusive advantages with their orders: reductions on match days, jerseys and goodies, as well as VIP seats at the Orange Vélodrome and unique experiences to be won.
The LaFourmi agency, which has been assisting Uber Eats with its activation strategy and soccer partnerships, created 100% Massilia’s concept and operating mechanism along with all the creative elements to bring the program to life.
Inspired by passion, camaraderie and authenticity — values shared by Olympique de Marseille, Uber Eats and Marseille’s partner restaurateurs, the agency’s creatives shaped this program with a view to allowing both Marseille restaurants to unite around their passion for OM soccer club and OM’s supporters to express their love for the team in blue and white down to the food on their plate. The label « 100% Massilia » adopting the Marseille’s ancient Greek name reflects the strong feeling of identity and belonging that these groups have for the region.
A promotional campaign implemented since January 10th with a media plan including regional press and communication on social media by Uber Eats, OM and the participating restaurants.