“La Ligue des Talents” TV & movie theater campaign
To mark the new start of the French Championship, LFP launched a TV advertising campaignto boost the general public’s familiarity with “La Ligue des Talents” (the league of talents)—the signature of Ligue 1 Conforama revealed last August.
Designed by LaFourmi, this campaign, driven by two 30-second films, was the first step of the strategy designed to establish the new narrative of Ligue 1 Conforama in order to boost fans’ interest and attract the attention of soccer lovers across the world.
In addition to the films, the agency also produced the soundtrack:an original composition with sounds inspired by cloud rap.
You never forget your first successes, so the clips return to key moments in the careers of talented young players who have become major international stars, demonstrating that Ligue 1 Conforama is a breeding ground for talented individuals.
From January 8 to February 28, 2019, the two films will be broadcast by official broadcasters of LFP competitions (Canal+ Group, beIN SPORTS, France Télévisions), bolstered by their broadcast in all UGC movie theatersJanuary 9 to 22, 2019.
Last but not least, each Ligue 1 Conforama club was given its own special version to play on the big screens at stadiums before matches and on their digital media.
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
