For Caisse d’Épargne and Banque Populaire, BPCE selects LAFOURMI
As part of the development of its communication strategy, and following a competitive pitch led by the Brand Communications Department of the BPCE Group, acting on behalf of Caisse d’Épargne and Banque Populaire banks, the agency has been selected to design and deploy the 360° activation strategy for their sports partnerships.
For Banque Populaire, the scope will focus on showcasing the brand’s historic roots in sailing and surfing, while expressing a modern and collective vision of success. The objective is to amplify the brand signature “La réussite est en vous” (“Success is within you”) across all brand touchpoints, through communication that blends emotion, innovation and proximity.
For Caisse d’Épargne, the scope will include the activation of the Pacte Utile and its flagship partnerships in handball and basketball, in order to promote an inclusive, positive vision aligned with the brand’s cooperative DNA.
With the ambition of making Caisse d’Épargne an inspiring and useful brand — close to people and committed to a more accessible and sustainable sports practice — this marks the beginning of a new collective adventure that we are very excited to launch… and already can’t wait to bring to life on the field.
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